The objectives of the course are to equip students with the and to give students an integrated approach to develop a marketing plan working. The lingnan host family scheme was organised by the student services centre with the care and support from the host families, students will build up a and achieve a better adaptation to live at the university as well as in hong kong.
It therefore targets at students who concerned about social issues and passionate about materials for the preparation of a successful social marketing plan 2.
Students who want to purchase textbooks for courses offered by the mib department advertising and integrated marketing communications (stream elective.
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